I make your firm the one prospective clients already trust before they call.
Jared Reagan is the founder of Taqtics, tracking $141.6M in monthly legal ad spend across 35 US markets. He runs media buying, SEO, brand, and AI visibility for law firms, one firm per market, always.
TRACKED SPEND
$141.6M · 35 MARKETS
Prospective clients don't trust an ad. They trust the firm that shows up everywhere they look.
Jared Reagan founded Taqtics as a media buying agency for law firms, with SEO and design underneath it. He buys the media: legal CTV, Google Ads, streaming, programmatic. SEO, brand, and web build the trust that turns a click into a signed case, and his journalism desk earns the coverage that gets a firm there first.
He tracks $141.6 million in monthly legal ad spend across 35 US markets, which is how he knows what a signed case should cost in a given market, measured, not guessed. He reads the spend, sets the channel mix, and signs the attribution himself.
See How We WorkEverything a firm needs to be found, and trusted
One shop, one point of contact, covering paid media, organic visibility, AI answer engines, and the earned coverage that ties it all together.
Media Buying
Legal CTV, Google Ads, streaming, and programmatic, planned and bought against real market data, not guesswork.
Check my market chevron_rightLaw Firm SEO & Web
Brand-driven web and SEO built to be the thing people search for by name, not just another ranked page.
Check my market chevron_rightAI Visibility (GEO)
Making sure your firm's name is the answer when a prospect asks AI who handles their case, not a directory.
Check my market chevron_rightEarned Media
A journalism desk that publishes original research the industry press covers and cites, building recognition before intake even starts.
Check my market chevron_right$141.6M
Tracked monthly legal ad spend, the data behind knowing what a signed case should actually cost in your market.
35 Markets
Active US markets tracked, giving a real benchmark instead of a national average that means nothing locally.
One Firm Per Market
Strict exclusivity. If a competitor already works with Taqtics, that market is closed, no exceptions.
67% Citation Rate
In an original study of 236 AI citations across 8 metros, a firm's own site earned the citation two-thirds of the time.
Measured, not guessed. That's the whole shop.
Every recommendation is backed by tracked spend data across 35 markets and original research into how AI answer engines actually cite law firms, not industry averages or vendor talking points.
See If Your Market Is OpenFrom market check to signed case
Market Availability Check
One firm per market. First step is confirming your market is still open before anything else.
Strategy & Channel Mix
Spend data from your market sets the channel mix, CTV, Google Ads, SEO, and earned media, sized to what a signed case should cost.
Build & Buy
Media gets bought, brand and web get built, and the journalism desk starts earning coverage, all run personally, not handed to an account manager.
Track & Attribute
Every dollar is tied back to a signed case, call tracking and attribution included, so you know which dollar did the work.
In His Own Words
A few of the ideas Jared writes about regularly, on legal marketing, AI visibility, and why most firms look the same.
The AI Doesn't Read Your Site. It Cross-Examines It.
A courtroom framing for how answer engines actually evaluate a page, running searches, checking sources against each other, and only citing the ones that hold up.
Read More →Nine Out of Ten Firms Look the Same
A search for "personal injury lawyer" in a top-15 market turned up nearly identical sites, same courthouse photo, same tagline. SEO ranks the page. Brand is what people search for by name.
Read More →What an AI Citation Number Actually Counts
A look at what's really behind AI visibility scores, including how much of that traffic may not be a real prospect at all, and the ten-minute check any firm can run itself.
Read More →What people who've worked with him say
Mia Schamp
Client, ~10 years working together
A longtime client describes Jared as a genuinely strong collaborator with deep, wide-ranging knowledge across SEO, digital marketing, and more, the kind of person worth working with if you want to keep learning from the people around you.
Frequently Asked Questions
What to know before checking if your market is open.
Why only one firm per market?
Strict exclusivity means the strategy, spend data, and creative built for your firm never end up helping a competitor in the same market. If a competitor already works with Taqtics, that market is closed.
What is AI visibility, and why does it matter?
It's whether your firm' s name is the answer when a prospect asks ChatGPT, Perplexity, or Google's AI answers who handles their type of case. If you' re not one of the sources those tools cite, you don't rank low, you don' t exist in the answer at all.
How is spend and attribution tracked?
Call tracking and attribution are built into every engagement from day one, so spend is tied directly to signed cases rather than vanity metrics like impressions or clicks.
See if your market is still open
One firm per market, always. If your market is available, this is where the conversation starts.
Prefer to talk directly? Book time on Jared's calendar.